My packaging design and illustrations bring the essence of natural ingredients to life. By focusing on quality products, I create designs that are visually captivating and communicate the integrity of the product within. Through a careful balance of vibrant colors and meticulous detail, I ensure that each package not only stands out on the shelf but also resonates with discerning consumers who value natural, wholesome products.
Packaging Design & Illustration for Cutter & Squidge
I redeveloped the ambient packaging collection for Cutter & Squidge. They wanted playful and simple illustrations that highlighted the brands focus on ingredients and flavours, whilst remaining cohesive on shelves.
Sleeve Design & Illustration for Cutter & Squidge
To increase AOV and create memorable brand experiences, I have developed both the core range and several seasonal sleeves for Cutter & Squidge over the past two years. Each campaign and event is approached with a unique perspective, while consistently maintaining the brand's playful and fresh aesthetics.
Thrive Branding & Illustration
Thrive is a brand concept project encompassing an online growing community and seed shop. The vision aimed for an approachable and youthful brand, achieved through a contemporary color palette and fonts. Dynamic typography and colorful illustrations were incorporated to add movement and texture.